Your strategy isn’t failing.
But you can’t yet prove it’s working.
Evidence-Based Leadership (EBL) is a structured program for executive teams who have a strategy — and need to make it meaningfully measurable, executable, and aligned organisation-wide.
Most executive teams have a strategy. What they don’t have is a shared, measurable understanding of what success looks like — or any reliable way to know if they’re achieving it. Evidence-Based Leadership helps your executive team turn strategy into clear, measurable results — so you can align your organisation and lead with confidence that it’s working.
In this hands-on Evidence-Based Leadership program, your executive team will have the strategic conversations needed to:
- Define what success actually looks like.
- Agree on how to measure progress toward that success.
- Use that clarity to align the organisation, guide decisions, and support execution.
Evidence-Based Leadership is the roadmap to close your strategy execution gap. Stacey Barr created the Evidence-Based Leadership framework, published in her 2017 book Prove It! — making this the original EBL approach for strategy execution.
“I did not have a way to measure how the organization was functioning or to tell the story that we’re doing what we said we were going to do. Now we have a way to measure how the organization is functioning and to tell the story. I’m able to see visually how we’re doing as an organization, and I’m also able to see that we have areas that we still need to improve.”
Dell Anderson, Executive Director of Renew Behavioral Health and Wellness
You have a strategy.
But something isn’t translating into consistent execution.
For executive teams, the strategy execution gap shows up in different ways:
- Different interpretations of the same strategy.
Across the organisation, departments and teams “hear” the strategy differently, and priorities start to drift. - A lack of true alignment at the top.
Agreement in the boardroom doesn’t always translate into shared understanding in practice. - Measures that don’t really prove progress.
Reports are full of numbers — but not clear evidence that the strategy is working. - A quiet uncertainty you can’t ignore.
You can’t confidently say what’s working, what’s not, or why. - Execution that feels busy, but not clearly connected.
Teams are active. Initiatives are moving. But it’s hard to see how it all adds up to strategic success.
This isn’t a strategy problem. It’s a shared understanding and measurement problem. These symptoms have the same root cause: success hasn’t been defined in measurable terms, so there’s nothing concrete for the organisation to align to or execute against.
When this gap isn’t addressed, strategy quietly loses its impact. And quietly, you’re leading with less confidence than your team deserves.
The breakthrough starts when leadership teams get on the same page about what success really looks like, how to measure it, and how to use that clarity to guide execution.
“The framework is structured to ensure a line of sight between day-to-day activity and the results and value we deliver to the community as well as the overall outcomes we are achieving.”
Hanlie Erasmus, Associate Director of Public Library Services, State Library of South Australia
Evidence-Based Leadership is where strategy becomes real.
PuMP’s Evidence-Based Leadership program is not another strategy framework or KPI exercise. You’ve probably sat through strategy workshops that produced a beautiful document — and not much else.
Evidence-Based Leadership is a structured way for executive teams to take their existing strategy to the next step and make it executable — to make it an evidence-based strategy.
It makes strategy real by:
- Making even broad, vague or intangible strategic goals measurable
- Deciding on strategic KPIs that directly evidence success
- Mapping strategy into a single story that everyone can understand and find their place in
These are steps most organisations skip — and the reason strategy so often struggles to land.
“Stacey, the workshop that you ran was revelational – truly. Simply put, the single most important question that I took away with me was a question you asked of me on the second morning: ‘What do you define as success for the organisation?’ Well I’ve got to say that question took me about two or three days to answer properly. As a result, it’s strengthened the focus in our organisation about what matters most.”
Todd MacDougall, CEO, Corcom
What Evidence-Based Leadership gives executive teams
After EBL, your executive team leaves with something most have never had before: genuine shared clarity about what success looks like and how you’ll know you’re achieving it:
- A shared definition of success for your strategic goals
- Clear, meaningful measures that show whether progress is real
- Alignment at the leadership level — not just agreement, but shared understanding
- A consistent way to communicate the strategy across the organisation
- The roadmap to cascade and align strategy throughout the organisation
- Greater confidence in what’s working, what’s not, and what to do next
This is why leaders often say:
- “We’ve tried for years to accomplish what we just did in 2 days.”
- “Now all of us can tell the same story of our strategy. Not just the CEO.”
- “This is the conversation we should have had years ago.”
“I was fully convinced that we needed PuMP to redesign how we measure public library performance and the impact of libraries in future… For the very, very first time, we have evidence of the impact of libraries in helping people make good decisions. This is information we never had before.”
Hanlie Erasmus, Associate Director of Public Library Services, State Library of South Australia
How Evidence-Based Leadership works
Most strategy frameworks focus on defining direction. EBL focuses on what comes after that — making success measurable, making it understandable, and making it something the whole organisation can act on. That’s the gap most approaches leave open.
The program begins with a short foundation day that equips your team with the Evidence-Based Leadership techniques they’ll use straight away. What follows is two days of strategic conversations that go further than most leadership teams have ever gone — facilitated by an accredited PuMP Partner, a specialist trained and certified in the PuMP methodology, with deep experience helping leadership teams turn strategy into measurable, executable plans.
In those two days, your executive team will:
- Discover the Evidence-Based Leadership framework and how it brings your strategy the clarity and focus needed to execute it consistently.
- Work through guided conversations that make your strategy clear, measurable, and visually mapped — ready for your organisation to align to.
- Leave with a practical action plan to engage your organisation, cascade your strategy, and begin implementing and dashboarding your strategic KPIs.
We tailor the program to your organisation, ensuring the experience respects your leaders’ time, focuses on completing the full suite of strategic KPIs for your current direction, and gives you clear next steps for building the right KPI dashboard.
After EBL, the natural next step is cascading that strategic clarity through your organisation — so that teams at every level understand their role in executing the strategy, and can measure their contribution to it. And PuMP has the program suite to support you.
The goal is straightforward: a measurable strategy your whole organisation can align to and execute with confidence.
“I loved the [EBL] workshop SO much. It made the picture of ‘strategic planning’ so clear. I have been stuck trying to work how the how / why / what of strategic plan development. Trying to understand the language. I will not only be using this for my work, but for 3 volunteer boards I am part of.”
Linda Nicholson, Snowy Monaro Regional Council
Evidence-Based Leadership is a proven approach.
The Evidence-Based Leadership framework was first published in Stacey Barr’s book Prove It! (2017) — the definitive guide to making strategy measurable and provable.
Who the Evidence-Based Leadership Program is for
This program is for the executive team responsible for the strategic direction of the organisation and they will:
- Already have a documented strategy
- Want it executed consistently across the organisation
- Want clarity, confidence, and shared accountability to achieve it
This is not for you if you’re still defining your strategy, just looking for a quick list of KPIs, or your executive team isn’t ready to be actively involved.
“You can actually see it — it’s tangible. You’re able to tell the story of where you are as an organization.”
Dell Anderson, Executive Director of Renew Behavioral Health and Wellness
Ready to turn your strategy into something you can prove is working?
See it work on your own strategy — before you decide if the Evidence-Based Leadership Program is right for your executive team.
In a short discovery discussion, we’ll take one of your real strategic goals and show you how EBL works in practice. No preparation, no commitment — just a concrete experience of what measurable strategy looks like for your organisation.
“Don’t underestimate the possibilities this methodology could provide you with. It is outstanding.”
Hanlie Erasmus, Associate Director of Public Library Services, State Library of South Australia