Welcome to our KPI Fundamentals How-to Guides!
PuMP Academy’s KPI How-to Guides draw the most useful fundamentals from our knowledge-base of over 700 free evidence-based strategic performance management and measurement resources — to give you a fast-track to the content that directly solves your KPI challenges:
- Get started with KPIs, measuring performance and evidence-based strategy
- Engage your leaders and colleagues in better KPI thinking and practice
- Solve the most common problems in performance measurement and evidence-based strategy

What is a KPI (really) and why do they matter?
Our KPIs are messy, vague, inconsistent — how do we design good ones?
We have KPIs and reports or dashboards — but where are the actionable insights?
What’s the difference — and how do they work together?
Lead and lag indicators — How to find and use them.
What SMART gets right, what is misses, and what to do instead.
How to Align KPIs to Strategy
Every team has their own goals and KPIs — how do we get them all aligned to our strategic direction?
[coming soon]
How to Set Targets
We need targets for our KPIs — but how do we set them so they are motivating and achievable?
[coming soon]
How to Reduce KPI Overload
We feel like we’re drowning in KPIs — how many should we have and can we reduce the overwhelm?
[coming soon]
How to Use KPIs to Drive Improvement
We don’t all agree on what the KPIs are telling us — how can we find their true signals?
[coming soon]
How to Integrate KPIs into the Way We Manage
We use a range of management frameworks — how do KPIs integrate with what we already do?
[coming soon]
How to Create a Performance Culture
Leaders and employees are still threatened by KPIs — how can we shift the culture?
[coming soon]
How to Get the Right Data for KPIs
We know what to measure — but how do we get the data?
[coming soon]
How to Decide What’s Worth Measuring
Out of everything we could measure, what actually matters?
[coming soon]
How to Measure Intangible Goals
Our goals are broad & vague — how do we find the right measures for them?
[coming soon]
Is something missing?
If you can’t find a KPI Fundamentals Guide to help with your performance measurement challenge, let us know and we’ll curate the resources from our knowledge-base that can:

