Welcome to our KPI Fundamentals How-to Guides!
PuMP Academy’s KPI How-to Guides draw the most useful fundamentals from our knowledge-base of over 700 free evidence-based strategic performance management and measurement resources — to give you a fast-track to the content that directly solves your KPI challenges:
- Get started with KPIs, measuring performance and evidence-based strategy
- Engage your leaders and colleagues in better KPI thinking and practice
- Solve the most common problems in performance measurement and evidence-based strategy

What is a KPI (really) and why do they matter?
Our KPIs are messy, vague, inconsistent — how do we design good ones?
We have KPIs and reports or dashboards — but where are the actionable insights?
What’s the difference — and how do they work together?
Lead and lag indicators — How to find and use them.
GUIDE 6: How to Align KPIs to Strategy
Every team has their own goals and KPIs — how do we get them all aligned to our strategic direction?
[coming soon]
GUIDE 7: How to Use KPIs to Drive Improvement
We don’t all agree on what the KPIs are telling us — how can we find their true signals?
[coming soon]
GUIDE 8: How to Set Targets
We need targets for our KPIs — but how do we set them so they are motivating and achievable?
[coming soon]
GUIDE 9: How to Reduce KPI Overload
We feel like we’re drowning in KPIs — how many should we have and can we reduce the overwhelm?
[coming soon]
GUIDE 10: How to Integrate KPIs into the Way We Manage
We use a range of management frameworks — how do KPIs integrate with what we already do?
[coming soon]
GUIDE 11: How to Create a Performance Culture
Leaders and employees are still threatened by KPIs — how can we shift the culture?
[coming soon]
GUIDE 12: How to Get the Right Data for KPIs
We know what to measure — but how do we get the data?
[coming soon]
GUIDE 13: How to Decide What’s Worth Measuring
Out of everything we could measure, what actually matters?
[coming soon]
GUIDE 14: How to Measure Intangible Goals
Our goals are broad & vague — how do we find the right measures for them?
[coming soon]
Is something missing?
If you can’t find a KPI Fundamentals Guide to help with your performance measurement challenge, let us know and we’ll curate the resources from our knowledge-base that can:

