The Strategy Alignment Problem
Why strategy execution drifts — and how the Results Map brings everyone back onto the same page.
Presented by Stacey Barr and Mark Hocknell

Even when organisations have a well-documented strategy, alignment across teams can be surprisingly fragile. Interpretations vary, initiatives multiply, and performance reports tell different stories about progress. Before long, strategy execution begins to drift — not because people don’t care about the strategy, but because teams are not actually aligned to it.
In this webcast replay with PuMP founder Stacey Barr, and our PuMP Partner Mark Hocknell, we’ll explore why strategy alignment breaks down so easily — and how the PuMP Results Map helps organisations bring everyone back onto the same page. You’ll see how clarifying results, defining evidence of success, and connecting initiatives to outcomes creates a shared line-of-sight that makes strategy easier to execute.
Join us and find out:
- Why strategy execution often drifts even when the strategy is well-documented and communicated
- How alignment becomes stronger when it’s built around results rather than activities
- How evidence of success creates a shared understanding across teams
- How a Results Map builds a line-of-sight for every team to take the right actions to execute strategy
- Why this approach creates the cultural breakthrough leaders are looking for
If strategy alignment in your organisation feels harder than it should be, this webcast will show you a practical way to bring clarity, focus and shared direction back to strategy execution.
About your presenters…

Mark Hocknell is a specialist in organisational performance measurement and customer-centric business. Mark is our lead global PuMP Partner, and facilitates all our PuMP Blueprint Workshops in Australia and Asia Pacific.

Stacey Barr is a specialist in evidence-based leadership and organisational performance measurement. Stacey is the creator of PuMP and its suite of programs, host of PuMP Academy, and author of two books, Practical Performance Measurement and Prove It!
Watch the replay:
Webcast Download
The Strategy Alignment Problem Whiteboard
Learn more about PuMP
This webcast introduced PuMP, our deliberate performance measurement approach. You can learn more about PuMP as follows:
- Watch our short video about PuMP
- Register for one of our upcoming live PuMP Blueprint Workshops to learn the details of PuMP
- Register for lifetime membership in our self-paced PuMP Blueprint online training program
- Book a private PuMP Blueprint Workshop for your colleagues
- Contact us with any other questions at [email protected]

